Promotional pens are arguably one of the best ways to get your name—and your specific brand—out to other companies. Consider walking into a doctor’s office; perhaps you know someone in the medical field. As a field that relies so heavily on the relationships between businesses, it provides a concrete example of business to business marketing and promotional strategies. In any doctor’s office, there are highlighters with the names of new medicines, there are note pads with the name of a supply company, there are scads of pens with various businesses on them, none of which are ever intended to land in the hands of a consumer. No one likes to think that their doctor would ever consider promotional tactics when choosing their prescription, but it is obvious that prescription companies are spending a lot of money targeting doctors businesses. And it’s effective. Having to write with a branded pen every time a prescription is jotted down is stunningly targeted advertising. And pens are wildly cheap. For a very nice looking pen, the price is only $.32 at XPress Pens. They are a great option for inundating the client field with a certain brand at maximum cost efficiency—which, of course, is really the whole point.

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