Stocking Up for Summer at the Marina
It was just five years ago when we bought the marina at a lake close to our home. Since we were avid boaters, we thought that it would be a good business investment since we would be able to write off expenses related to our favorite pastime: boating.
Originally, there was nothing more than a number of docks and a little store that sold fish bait. But over the past couple of years, we noticed that there was a need for someone to service all of the boats that are docked in our marina, and therefore, we expanded our operations to include boat maintenance.
It was a bit of a learning curve to know what kind of outboard parts that we need to keep on hand. The first year we didn’t make much money as our inventory costs were higher (since we really didn’t know what we were doing), but we made up for it in our second year.
During the first year, we learned that most of our clients needed Johnson parts for their boats, and therefore we made sure to stock up on what our clients would need. Basically, it was just sound business logic, but until we actually knew what they wanted, we couldn’t make good decisions as to what they needed.
With summer quickly approaching, we are stocking up again this year and we hope that it will be as good as last year’s record sales. Truth be told, I really can’t wait to get back to the lake.
Tags: Johnson parts, marina, outboard parts