Archive for August, 2008

August 21st, 2008

Case Study: Using a Topsoil Screener to Reclaim a Quarry

A topsoil screener can be used even in the most heavy-duty situations. For instance, in Avondale, Pennsylvania, an abandoned rock quarry stood as nothing more than an eyesore for decades. That is, until the city hired a private company to level out the land for later use as a residential and commercial building site. The company’s goal: to completely level part of the existing hill while leaving behind useable soil at a specified grade.
The project would, of course, take some time. The hired company decided that, rather than starting at the bottom of the hill, they would begin at the top. To save time, they used crushers and portable screening plants in order that the crew could remove the stripped and quarried rock which remained at the site. This method was used to remove over 400,000 cubic yards of rock and sand, which was then processed with portable screening equipment.
Recovered from the debris was mica and mica schist; both are often used as structural fill in construction projects such as sanitary landfills. These materials were marketed by the reclamation company to contractors in the area. Once again, the use of a soil screener and a screening plant employing sophisticated technology was able to make the situation win-win for all parties involved.

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August 14th, 2008

Promotional Pens

Promotional pens are arguably one of the best ways to get your name—and your specific brand—out to other companies. Consider walking into a doctor’s office; perhaps you know someone in the medical field. As a field that relies so heavily on the relationships between businesses, it provides a concrete example of business to business marketing and promotional strategies. In any doctor’s office, there are highlighters with the names of new medicines, there are note pads with the name of a supply company, there are scads of pens with various businesses on them, none of which are ever intended to land in the hands of a consumer. No one likes to think that their doctor would ever consider promotional tactics when choosing their prescription, but it is obvious that prescription companies are spending a lot of money targeting doctors businesses. And it’s effective. Having to write with a branded pen every time a prescription is jotted down is stunningly targeted advertising. And pens are wildly cheap. For a very nice looking pen, the price is only $.32 at XPress Pens. They are a great option for inundating the client field with a certain brand at maximum cost efficiency—which, of course, is really the whole point.

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August 2nd, 2008

Email Privacy in the Workplace

In today’s fast-paced working world, email is a quick and efficient communication tool that also serves as a convenient record of correspondence. Despite the advancements email has brought about in the workplace, however, it can also be a dangerous tool when used unprofessionally.

One important factor that’s often overlooked when it comes to email is the issue of privacy. To stay on the right side of email etiquette (and in some cases, the law) always assume that emails which have been sent to you solely have been sent in confidence. Avoid forwarding these emails without the consent of the person who sent them to you, whether the sender is within or outside of your organization. When it comes to emails you send and receive from your work account, remember that they are the property of the organization you work for, and could potentially be retrieved by a tech administrator–even after you’ve deleted them.
If you’re sending a bulk email that includes people outside of your organization, use the Blind Carbon Copy (BCC) function. Exposing someone’s email address to a large group of strangers invades their privacy, and also makes them vulnerable to spam, should someone decide to copy the list and send out unsolicited emails. Email privacy may seem like a little thing, but it all adds up to a bigger picture.

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